Elori Bloom is a new chapter, but it's been a long time in the making! Originally known to friends and family as the kindness collective it was a business idea that came about over two years ago and has since evolved as I have.

In December 2024, after almost 10 years I stepped away from ClayBear Official following a period of extreme burn out that led me to have no choice but to slow down and take stock.

Over the past 18 months, I have rebuilt pretty much everything about myself gently, learning what I truly love, find joy in and who I want to be. Turns out it was one of the best things that could have happened to me!

I have learnt to take note of the little moments that bring me extreme joy. A hot cup of coffee after a full nights sleep. sunlight through the window and a hot shower after a busy day. As a mother of three small humans growing before my eyes, I realised how important it is to also feel myself, to feel the joy in the ordinary and also, enjoy a little treat every now and again too!

Elori Bloom is a true reflection of this journey. It's about dressing in a way that lifts you up, brings back your spark, and helps you to step into even the busiest and mundane days feeling joy already.

I am so excited to share this feeling with you and for us all to see the good.